Build your email list now or lose money! If you truly want to make money online then create an email list. Seriously, if you don’t have an email list for your blog and you want to make your living online, then start building your email list now. The biggest mistake most new bloggers make once their blog is live on the internet is not building an email list. For those of you unfamiliar with what an email list is (if you’re a blogger you better know what it is). It’s a list of names and email addresses of your blog subscribers who want to be updated with the information you’re publishing on your blog.
Collecting the email addresses of your readers and site visitors should be your #1 priority once you get your blog up and running. Why? Because it’s a powerful marketing tool and one that you will be kicking yourself over if you don’t build your email list now.
“What about SEO!?”
I hear you thinking…
SEO is #1!
It’s a content goal. All content you write must be optimized for search to rank high in Google. That kind of goes without saying. Once you do that your email list will grow automatically. The traffic you receive from Google will sign up on your list.
Your email list is your #1 marketing/advertising tool. I would argue it’s even more important than social media, though maybe not. I can hear people yelling at me in their brains “No it’s not, idiot!” social media is way more powerful.
Um…no. It’s not. No if you’re not famous. Not if you’ve got a small following. Not if you’re not Ellen Degeneres and have millions of adoring fans.
Different tools for different jobs
Over time I’m curious to see which one outperforms, social media or email. If you’re Kanye West, Kim Kardashian or some other famous person, then no…your email list is probably not as important as your social followers because you can simply post something and bam you have millions of people flocking to your offer.
But most of us don’t have that kind of following. Some do, but most of us only have a few hundred, a few thousand or few hundred thousand fans and followers. Once you get into the millions then social media becomes more powerful for reaching your people and keeping them engaged, creating relationships with masses of people.
But on an individual level, social media fails to build relationships. Social media is about engagement and massive reach.
Email marketing is direct marketing and sales. They both are powerful, but they both are different tools for different jobs.
There’s also this trendy thing a lot of big name bloggers are experimenting with right now. Social Media Chiclets, which are basically these annoying little square and rectangular popups that ask whether you want the website to send you push-notifications to your smartphone or to automatically receive notifications when the site posts new content etc.
In my opinion this trend is more of a fad and won’t last. At least not in it’s current form, and certainly not until someone changes how annoying they are. I personally almost always click BLOCK when it comes to push notifications. (not sure about everyone else; who knows, they might like to be barraged with tiny little annoying popups.
I mean even the name “push” notification sounds like they’re forcing it on you and no one likes a pushy salesperson. Anyway, my point is simply that until they find a ways to make them less intrusive they’ll probably go the way of the 468px ad banner. The conversion rate has got to suck on Chiclets. Maybe it doesn’t.
More and more people are moving to mobile apps and developers are creating more apps. I think websites and blogs days are numbered. It won’t be long now and I think most websites will be come native applications that you will install on your phone. Automatically subscribing to push-notifications and linking you direct to the content creators.
I should probably do an article about the demise of websites and the rise of native smart applications. The future is native content, I think.
But what do I know, I’m just a blogger.
Anyway. Back to the email lists. For now.
Email Management Services
There are a few email list services out there. Aweber and Mail Chimp are the two biggest professional services. You can use the free WordPress plugins if you want, and they work, but usually not very well and your ISP (internet service provider) or your web host might not allow you to send emails once your list grows to more than a few thousand subscribers.
If you don’t want to spend money or don’t have the money to spend, then a free email list service or WordPress newsletter plugin will get you by until you can start your email list with a paid professional email list service.
There are advantages to using a paid service like Aweber or Mail Chimp or Constant Contact for building your email list.
First and foremost they provide an efficient way to build your email list while also providing invaluable email marketing tools for communicating with your list subscribers. Autoresponders, followup emails, up-sells, blog broadcasts, and scheduled content are just a few of the benefits of using the paid services.
Your Email List is Your Best Direct Marketing Friend
Some of you might be thinking “Email is dead.” or “I don’t want to ask for people’s email address, that’s annoying when I visit other sites, I’m not putting that on my site.” or “I hate popups!”
OK. Don’t do it, and then, a year from now –if you’re still blogging– you’ll be kicking yourself for losing a year’s worth of leads. Seriously!
Email addresses are leads. There are people attached to those email addresses and those people want what you have to offer. Otherwise they wouldn’t be on your blog and they certainly wouldn’t have signed up on your email list. Right?
Build a relationship with your email list subscribers
Building your email list is one of the most important aspects of blogging. You must be able to communicate with your readers, not just through your blog because that’s rather impersonal, clinical and static. There’s no dynamic conversation involved and it’s harder to engage your readers that way.
An email list allows you to build rapport and trust with your audience. It’s relationship building 101 on the internet. Email is a more personal way of communicating and allows you to build lasting professional relationships with your email list subscribers from day one.
Email lists are also great sales tools
Aside from being able to communicate with your subscribers directly in their home, where they are comfortable, you have the ability to reach them when they are probably in a good mood.
Usually when they are relaxing, drinking their morning coffee before leaving for work, or having a evening drink while checking their email before bed.
Think about it. You do it. You check your email probably 2-3 times a day at least. When? Morning, around lunchtime and in the evening before bed, right?
The timing couldn’t be better to approach them with information. Information that could help them, news they’re interested in, or stories they’d like to read, even products and services they’d like to purchase.
Email lists allow you to reach your potential customer with the information they subscribed to and sales offers whenever you like.
Keep people updated on the latest news in your niche market, share new posts as soon as they’re published on your blog, and send sales offers directly to them when they are most likely to make a buying decision.
Think about it. If you went a year without an email list, and you never asked people to sign up, that’s potentially thousands of leads lost that you most likely will never be able to get again.
You’re losing at least $10,000 a year if you don’t have an email list
If you had 1000 people go to your blog each day, and at least 1% of those signed up that’s 10 signups per day. At the end of the year that’s 3650 subscribers you could have had. That’s money thrown out the window.
In fact, if you don’t have an email list, just go ahead and send me $10,000 now because that’s about how much money you lost by not having a list.
How do I know that? Because I have multiple email lists and I’ve been doing this for a very long time. I track my traffic statistics religiously and know how many people sign up each and every day to all my email lists for all my blogs.
I have tens of thousands of subscribers, and make tens of thousands of dollars annually through direct email marketing to those email lists.
So, yeah, just go ahead and send me $10k now and get it over with because you’re throwing that much money way in a year if you don’t have an email list. Or you could just start building your list now .
Email is powerful!
How much would you pay to be able to put your advertisement in front of someone at the precise moment they are ready to buy, when they’re in the perfect mood to make a purchase, and access them where they are comfortable and feeling secure enough to make a decision to purchase?
A lot I would imagine!
So if you would pay BIG MONEY to access that perfect time and the perfect customer, please explain to me why so many bloggers don’t have an email list or don’t think it’s important!? This is something I fail to understand.
I honestly cannot fathom why anyone in their right mind who wants to make money online doesn’t have an email list. It boggles my mind!
I’ve seen people STRUGGLING with generating revenue for their online business and meanwhile they have a massive social media following they are failing to leverage to build and grow their list. And if they have a list they don’t even use their list properly to drive traffic, create more leads and of course make sales!
Email is the most powerful direct marketing tool in the world
And too many people underestimate it’s power. And it’s value.
An email list is probably (in my opinion) the most powerful marketing tool in your internet marketing arsenal (next to good SEO) when combined with your online web presence like your blog or informational website.
Don’t make the mistake of not building an email list. If you haven’t started one, start it now! It will pay for itself 100 times over. It’s well worth it.
Without it, you’re just another blogger in a sea of bloggers all shouting as loud as they can trying to get someone’s attention. Meanwhile there’s a communication device sitting next to them with a direct line to the people that could make them rich.
Your email list is a communication device just like a CB radio or a cellphone and in some ways it’s better. It allows you direct professional communication with your readers while also providing you with an opportunity to build trusted relationships and market directly to them at any time with any information you want.
You can’t buy that kind of power anywhere else. Now go build your email list!
If you already have one, then awesome good for you.
Congratulations…you’re doing it right.