How to make money with Adsense by leveraging SEO and increase your Adsense revenue. by leveraging quality shareable, linkable, content optimized for Google (and people too). Create content. Get ranked in Google. Make money with Adsense. It’s that simple. Really, it is that simple. It’s not about how well you write or blog, or proper grammar, spelling, punctuation, and sentence structure, or how well your blog post flows. It’s not about metrics or keywords or keyword density. This isn’t an essay writing contest (or maybe it is to a certain extent).
It’s about the value you provide your readers. Your readers are the most important metric and you can measure their importance by how high you’re ranked in Google for any given topic or keyword phrase.
Provide quality content
Write content that provides value to people that gives them something for free. Something that’s worth their time that they invest on your blog reading your content that they can profit from.
Google is a people pleaser. Google gives people the relevant results that they’re looking for.
It’s not about how well you write, it’s about WHAT you’re blogging about and whether people find value in that, and Google can tell whether content is valuable by using their algorithms to measure certain metrics.
The anatomy of a Google search; why you rank and why you don’t
In Google Analytics there are many metrics, however some are more important than others. The number of users to your site is important, yes, but not as important as say, how long any given user stays on your page, or whether that user is a return visitor or not can logically tell Google that if a user is a return visitor then the site likely has more value than a site with all new users.
Now this is not always true of course, new sites being the most obvious example of a blog with more new visitors than return visitors. But all else being equal and if the quality of the content is good the new site will experience more return visitors, Google will notice and the site will be ranked higher. It’s a simple logical relevance and value calculation.
Search Results CTR (organic search results clicks) – Google pays close attention to click through rate. Google measures the ratio between your search CTR (click through rate) versus your search impressions. This tells Google if your title and description has value for users. Sure, part of this metric’s success or failure to rank is based on the title itself and the keyword placement and relevance to any given search, and the description helps inform users what the link and post, article, video or podcast is about. Google measures the CTR on your indexed links and then measures the next metric.
It doesn’t really matter how many times you show up in search, what matters is how many click you get, how long those visitors stay on your site, how many pages they visit during their session, and whether you convert them to a subscriber or they return later to read more of your content.
Bounce Rate – The ratio of people who visit your site measured against the people who immediately leave your site. If your bounce rate is high Google will penalize you for it with lower rank and that will push your blog out of search results or so low it won’t matter. Don’t let your blog become irrelevant. You should be providing relevant, valuable content all the time.
Time-On-Page (session duration) – This metric is very telling and gives Google a good idea of your blog’s value. Increase the session duration time by creating more engaging content. That sounds easy, and it is. You do that by being knowledgeable about what you’re blogging about. Don’t write about something you don’t know much about. People will realize you’re not providing any real value very quickly and that will hurt your search engine optimization faster than anything because people will click away and keep scrolling for more relevant results.
And that means that blog that was LOWER in the ranking than you last week can pass you by and rocket to the top of search results very quickly because they created more relevant and valuable content that is useful to readers, and ultimately that is useful to Google.
Be useful to Google and the people you’re writing for and you will be rewarded with higher rank and in turn higher Adsense earnings.
Pages Per Session – How many pages visitors visit is also a key metric. The more pages they visit the better. This means you’re providing value to them on every single page of your site. The more value you provide the more pages they will visit. And they will bookmark your page and sign up on your email list.
It’s a people thing.
Don’t get caught up in all the complicated metrics, ratios, CTRs versus session duration etc., or you could get bogged down in the minutiae and become stagnant and discouraged, and worse, your blog could become irrelevant.
Analysis paralysis, is what it’s called. In short, don’t overthink it. It’s really not that complex. It’s actually very easy to figure out! That’s what this blog is about.
Google search isn’t about metrics or computer code or algorithms. It’s not about massive highly secure data-centers or the stock price.
It’s about people
Google is in the people business. They serve relevant content to people who search for it.
That’s it. Nothing more. It’s not complex.
People consume that content because Google serves them the most relevant content over and over and over again, billions of times per day, to billions of people all over the world.
It’s easy to figure out that Google will reward blogs that get more clicks in search results and have more return visitors. If the blog has more external links (backlinks linking in from external sources), that’s even better.
That’s when page/domain authority comes in. You can try to calculate the complex math behind the algorithms but all you need to know is the more impressions, more clicks, and links from relevant high authority domains you have linking to your site, the better your blog will rank.
That’s why guest blogging became such a big (and annoying) thing for those of us who have successful blogs. You’d be amazed at the number of people posting crappy content who contact you to do a guest post. I could write a book about bad guest bloggers.
Anyway…lots of people realized they could create original quality exclusive content for another blog in their niche that has more influence, fans, followers, subscribers etc. and leverage that rank and popularity against their own search engine ranking while also gaining great traffic and new subscribers as well.
By creating content for another site and linking that content back to their blogs they created higher page authority.
SEO is really easy, it’s not complex at all
I know this is some basic stuff, but people tend to get caught up in the numbers and details and forget that this is about people, not the tech.
The people are what make it work. You have to have good quality relevant content, yes, and provide some value above and beyond the time people spend searching for content. People want something out of it. That’s my point.
Give them value! Provide value and you’ll rank higher in Google and that will mean you’ll make more Adsense revenue.
Now, let’s talk about more metrics. 😉 The important ones. The ones that matter.
Make Money with Adsense:
Increase Your Passive Income Adsense Revenue with quality SEO
Your endgame goal should be a long term passive income stream, steady positive cash flow direct into your bank account. If you truly want to make money with Adsense then use the information I’ve provided in this post to make your site more valuable to your readers.
Forget about metrics and focus on the people you’re providing information to. You are an educator or an entertainer, or both. You’re a teacher who provides valuable information to people looking for that information.
Ask yourself these important questions
Answer these questions and you’ll rank higher.
- Are most of your site visitors coming from social media?
- How’s your bounce rate looking?
- Are you getting more direct traffic from referrals or email marketing?
- How about organic search traffic?
- Are you ranked high in Google?
- If not, why not?
Where are your site visitors coming from?
This is where the rubber meets the road. You can focus on metrics all day long. You can spend thousands of dollars on SEO tools and search engine optimization software, and professional seo consulting, and it all is a waste of time, effort and money if you don’t understand why you rank.
To understand that you must understand why Google exists!
Money, traffic and reach! Now you must figure out where all that traffic comes from to help you better focus on your content and what you want to provide.
Acquisition – Google tracks every aspect of your traffic and so should you.
Direct – Email traffic, some social media traffic, and basically anything Google can’t figure out goes here.
Referral – Backlinks, link shares, etc.
Organic Search – This is where you want to focus all your efforts. Seriously Forget about social media, direct email traffic, and even backlinks because:
ALL THAT WILL HAPPEN ORGANICALLY IF YOU HAVE GOOD CONTENT!
I’m not yelling at you, just using all CAPS to emphasize how important organic traffic is and why social, direct and referral traffic is not as important.
It’s not as important because the SOURCE of all those metrics comes from one thing.
High organic search ranking is directly related to the quality of the content you create and the value it provides the PEOPLE who read your blog.
Who are your ideal site visitors?
Answer this question and take action on that data by writing targeted content for them and they will come. Google will rank you higher and you will enjoy higher Adsense earnings.
If your main goal is to increase your Adsense earnings then the answer is simple. Create the best content in your field. Right? No.
It doesn’t have to be the best. It just needs to provide value. Then you can focus on fine tuning your metrics and increasing the quality of your content. Always be looking to provide more to your readers and they expect.
Create valuable content for as many people as you possibly can. Give people what they want and need and the rest will come naturally.