How to make $25k/month passive income blogging. If you want to learn how to make a living blogging then grab a cup of coffee, sit down and read this article. I will teach you. First a little about me, who I am, and why you should listen to me. I never thought I’d be a blogger and I never really considered myself a blogger before. When people would ask me what I do for a living, I usually just said I was self-employed or I owned my own media company. But I realized after a while that answering that way didn’t really tell people what I actually do for a living.
People would still ask me, “No, I mean what do you do?”. Since I never considered myself a blogger I would always say I write for a living, or I create content and monetize that content on my websites. Not very descriptive or helpful I know.
A while back I started telling people “I’m a blogger.” (partly because it was easier to explain that way) and invariably, every single time I answered that question, the next thing out of people’s mouths was an inquisitively curious, “You can make a living doing that?”. “Yeah, absolutely.” I always said.
And then the conversation just continued on about how to blog, what it was, and how to make a living blogging.
Then I realized. After years of telling people I was self employed and am in the “media” business, I realized that blogging was actually a thing, even though that’s what I was doing the whole time.
More and more people are realizing that blogging isn’t just something that weird people do in their free time about some obscure topic that no one cares about.
Blogging is becoming more mainstream
I’m not talking about the big tech blogs or news blogs either. Those were mainstream a while ago. I’m talking about personal and commercial business blogs about niche topics.
Blogging has always been “niche”.
It’s never really been about niches…Blogging itself has always been the niche and fringe of society. Now though it’s becoming more popular as more people realize you can actually make a living as a blogger.
Niche blogs are becoming more mainstream careers for people. People are realizing that passive income is better income. Work now for rewards later. They’re realizing the importance and popularity of working now and gaining future cash flow.
Passive income blogging is the future of personal income
It will most likely never be the “main” mainstream career for everyone, but I predict that most people will have a blog about something to create passive income streams for themselves through blogging about different niche topics.
Instead of “What do you do?” the question will become
“What’s your blog?”
People are realizing what me and thousands of other professional bloggers known for years now.
That you can not only make money blogging, but you can actually make a living blogging.
You can write a blog post and get continued residual passive income revenue from a blog post for a long period of time, perhaps forever.
As long as the internet exists and you’ve monetized your blog properly, keep your web/blog hosting updated and paid up, host with a reputable large hosting company, put it on autopay, you theoretically can make money from your blog forever.
Calculate the Lifetime Value of a Blog Post
You’ve heard of the lifetime value of a customer. LTV
“In marketing, customer lifetime value (CLV or often CLTV), lifetime customer value (LCV), or life-timevalue (LTV) is a prediction of the net profit attributed to the entire future relationship with a customer.” SOURCE: Wikipedia – Customer Lifetime Value
What is the lifetime value of a blog post?
In blogging, the lifetime value of a blog post is the prediction of the monetary value of combined future earnings of a properly monetized blog post over time.
The lifetime value of a single blog post can be worth hundreds or thousands of dollars over 1, 3, 5, even 10 years. You could even retire off the earnings from your blog if you play your cards right and blog for the future.
Long term passive income is very attractive to bloggers, to anyone really. Stock market investors look at investment of money into a stock to gain future earnings.
The same thing happens with bloggers. We’re investing our time, effort, energy, talent, and knowledge to create a long term cash flow for ourselves and our families.
Passive income blogging leverages a few hours worth of work now for long term cash flow and multiple passive income streams via multiple blog posts about various niche topics.
Look at is this way.
Look at Blogging as an investment of time that pays you money over time
It’s an investment of your time to create quality content with your knowledge that can help and educate other people with a certain topic while also providing you with a passive income well into the future.
If you create timeless, useful, quality content that content will always be valuable to people. Over time this adds up. You might only make $1 or $2 on a post per month, but that money adds up over long periods of time.
Let’s do a thought experiment and take a look at some theoretical blog posts and their passive income earnings over time.
Hypothetical Blog Example
Let’s say you write a blog post titled “How to make money blogging” (yes I’m going after that keyword phrase too; want to know more about SEO? read my articles about how to leverage SEO to make a passive income) <—- See what I did there?
Now, this post might get only a small of traffic at first. Even if it only gets 1000 hits per month and if your RPM (revenue per one thousand page views) is about $6, then you can expect about $6 per month from that post per month. See how that works?
NOTE: This is about monetizing your blog. If you’re not familiar with what that is or how to do it, it basically it means you monetize your blog in a number of ways, by A) Selling advertising on your website through an advertising network (like Adsense or Taboola, RevContent, MediaVine, Outbrain, Media.net, Content.ad, or the myriad other ad networks out there) and they pay you each month for the clicks and ad impressions they receive from your blog. or B) You sell digital products on your blog, i.e. podcasts, ebooks, software, apps, etc. or C) You sell member content, either through email or behind a paywall on your blog in the form of paid members only content area for subscribers only. or D) A combination of all the above. This is the most common.
I left affiliate marketing out on purpose because it’s not something I do a lot of because I don’t want to deal with the customer service nor do I want to promote products from someone directly that customers could possibly associate with my blog. It would have to be a very good product or service for me to consider it.
Now you can do some simple math to figure out how much that blog post is worth over the course of a year.
12,000 page views annually x $6 RPM = $72
Now. $72 doesn’t seem like a lot, but it is. Trust me! It adds up.
Now let’s say you have 100 posts on you blog pulling about 1000 hits per month at an average $6 RPM. That’s about $600 per month or $7200 per year!
Translated into real-world money, that $7200 per year over time (10 years) is enough money to buy yourself a new house or put your kids through college.
Invest Your Blog Money Long Term
If you look as your blog as a side hustle, if it is your side hustle, you can invest all your blog money and cash out later. What happens if you invest 100% of your passive income blog earnings into say an index mutual fund with an average 10 year return of say 8%.
Dave Ramsey (an investment consultant and money blogger you may have heard of) has a neat little investment calculator on his site. This calculator will calculate your investments and figure out your future revenue and return on investment (ROI).
Here’s a screenshot from Dave Ramsey’s investment calculator of the investment and its future earnings if you were to invest your $600/month blog revenue with an average of 8% return compounded over 10 years.
I’m 45 years old, if I invested 100% of the blog earnings for this theoretical “how to make a passive income blogging” blog, then I could generate approximately $112,647 with my blog over 10 years by reinvesting all that money for the long term.
Starting with $0 and investing $600 per month x 12 months a year x 8% interest/investment = $112,647 ROI
$112,647 in 10 Years, Blogging!
That’s a nice little nest egg built up over 10 years. And that’s only investing $600 per month.
See how powerful and lucrative passive income blogging can be? And this is only doing part time blogging. Maybe a few hours per week and building it up over a long period of time.
So let’s take it a bit further and say you’re making about $1000/month in extra passive income from your blog and you invest 100% of that income into the same investment with the same interest rate for 20 years instead of just 10 years.
That’s almost $600k! $593,075 is an awesome retirement for most folks.
Can you see how a blog, if you invested the earnings, can actually make your life much easier? You could literally retire on the passive income you receive from blogging.
Yeah, but what about making a living blogging? Can you actually make a living blogging?
$25k Per Month Passive Income Blogging
I’ve made up to $25k per month blogging. Is that enough to live on? You bet it is. So let’s get into the numbers and really see how much money you can make blogging.
Earnings Disclaimer: $25k per month was peak/high month earnings for the year. I averaged a little more than $10k per month in passive income by leveraging quality content, search engine optimization, social media marketing, and email marketing.
My blog was (I sold it) in a small niche, with an audience of maybe a few hundred thousand to a million people strong, and it was highly specific so it was relatively easy to rank high in the search engines.
That’s the secret of how to make a passive income blogging, rank high in Google for your related keyword terms, the organic traffic will come if your content is solid and provides people with useful information.
Always write for the long term. Write timeless content. Provide useful content that will continue to be valuable well into the future.
Be general with small niche topics and more specific with broader topics.
4 things you need to make money blogging
- Knowledge – You must be knowledgeable about the niche you’re in.
- Quality Content – You must create quality useful content.
- Search Engine Optimization – You must optimize for search and rank in Google.
- Email Marketing – You must create positive relationships with the people on your email list.
Your knowledge will show in the quality of the content you create and your ranking in Google will reflect the quality of your content and the quality and size of your email list will reflect the quality of all 3.
Knowledge, content, SEO, and email marketing drive organic traffic and create organic backlinks, that in turn increases your blog’s domain/page authority, and that results in higher rankings in Google which drives more organic traffic to your blog and increases your passive income.
It’s a CIRCLE, each step building on the last. All starting with your knowledge and interest of a subject.
Building a successful blog starts with your passion. What are you passionate about? This can be your perfect niche if there’s a relatively large group people within your niche who are interested in the topic.
Chances are there are enough people in your niche that you can make a good living blogging if you’re knowledgeable about the topic.
Blogging is a numbers game
Niche blogging isn’t just about your niche and how many people are in it, it’s about the number of people you can attract to your site with good quality content about your selected topic.
Quick Start Guide to Passive Income Blogging by the Numbers
Here’s the quick start guide to blogging and making a passive income. If you’d like more comprehensive information read my article Beginners Guide to Passive Income Blogging. This is not a “how to start a blog” post, there are plenty of step by step guides out there.
So instead of rehashing information that’s already out there, I’ll be more specific and focus on the numbers.
Step 1 Pick a Niche with at least 100k Enthusiasts
Pick a niche you’re knowledgeable about and that has a following of at least 100k people. Smaller than that you may ind it difficult to gain enough followers/subscribers and visitors to your site to make it worth your while.
You can still make money in smaller niches but most probably it won’t be as much as a larger niche of 100k people or more.
Niches with more than 100k people or millions of people may be harder for you to break into and be successful. You can do it, it just takes a lot more work and time and money. Though, you might get lucky and have your blog picked up by a social media influencer or large blog in your niche and get a huge boost from that.
Pick Your Niche
PRO-TIP: OK, look, there’s a lot of bloggers out there telling new bloggers not to pick large and highly competitive niches because it’s harder to rank and harder to compete. I’m a contrarian though and I don’t follow the sheep. I’m a leader in this field and I’m highly independent person who’s also very knowledgeable about SEO and getting my sites ranked in their respective niches so I have experience others don’t have.
My point is not to brag, but to emphasize the importance of focusing your efforts on quality and to make you realize that you that you have the ability within you to compete in larger niches. Yes! It’s more difficult. Yes! It will take you longer to rank. But…It will make you more money long term. If you’ve got to time to learn, the motivation and drive to succeed, and you’re serious about making money by creating a passive income blog, if you want to become a leader in your field, then pick a BIG niche. Don’t make it your primary blog.
Build it slow. Build it for the long term.
Take your time. Go slow. You can focus most of your efforts on your smaller niche blogs, but my advice to you is to create at least one blog in a highly competitive broad market. Maybe not SEO and blogging about how to make a passive income blogging like I’m doing, because that’s probably the most competitive niche in the world of blogging and you will play hell trying to rank if you’re a beginner.
Pick a niche that you’re passionate about
Pick a niche that challenges you to do better. I used to go off-roading all the time. We used to go out to the Mojave desert and ride ATVs and GoKarts and do some rock crawling. If you’re familiar with it you’ll know that you “Pick a line” and go for it. Slowly. This is the way I look at blogging. Picking a niche (to me) is a lot like picking a line and going for it. I almost always chose the hardest most difficult, most challenging route.
I like to challenge myself to best my best and others as well. I’m highly competitive and I make my own way, so picking how to blog and teaching others SEO as my niche I chose the most competitive niche I could think of. The point is, pick a niche that’s challenging and the rewards if you’re successful will be much greater. If you fail, you just learned another way it doesn’t work. Don’t quit. Keep going. Pick a line and go for it!
Use the Google Ads keyword tool to focus and drill down on your niche and find the best most lucrative niche for you.
Always make sure you know what you’re talking about. If you don’t it will show. Pick a larger niche you’re passionate about and go for it.
Step 2 Write at Least 1000 Words a Day or 5000 Words of QUALITY CONTENT per Week
If you’re serious about making a living blogging and creating a long term passive income, then you’ll need to create LOTS of quality content. The number of words isn’t as important as the quality of those words.
However, having said that, quantity is still important.
Blogging is a numbers game and to make a consistent dependable passive income you must have the numbers. Experience and knowledge helps, and to gain that experience and knowledge you need to bang out a lot of content to find what works, then hyper-focus on that and drop the rest.
Some bloggers will read this and say “NO! Don’t do that, focus on quality content by creating 1 to 2 good blog posts per week is better than throwing a bunch of mediocre content out there.”
And they’re correct. To a point. But the point is that’s irrelevant.
Don’t create mediocre content!
What I’m saying is that you should create quality search engine optimized content from the beginning, and lots of it. The more the better.
Speaking as an blogger with 20+ years experience with SEO, in my educated, knowledgeable and experienced opinion you should create LOTS OF QUALITY CONTENT! I’m saying this as someone who has made up to $25k a month blogging. You can listen to others tell you their opinions, but whose opinion matters more? The person who makes $100/month trying to blog? Or the person who made up to $25k/month blogging?
Now people can choose not to believe that, or they can say “Well, that was the past…and now you’re not making that anymore.” and any other ignorant, narrow minded, short sighted thing they want to say to make themselves feel better…as if I somehow forgot how to do it.
I know what I’m talking about
The fact still remains. I made it and I know WTF I’m talking about and have the numbers to prove it. I don’t need to prove anything to anyone because I’ve already done it and the ONLY reason I’m saying this now is for SEO and long term passive income.
That’s it. That’s what this blog is about. It’s a blog about blogging. It’s a blog about passive income blogging.
I sold that old blog by the way over a year ago. I have other blogs now that I’m building and I’m building them the same way I built the old blog I sold. My point is simple.
Do you want to make $25k per month blogging!?
Then listen to WTF I have to say and I will help you monetize your blog and teach you how I did it. And I’m not going to try to sell you anything (yet).
My information is FREE! I do this just for the passive income. I don’t want to deal with customers, so, I write and I turn that content into passive income from blogging.
OK!? Good. Now let’s move on.
As you see what kind of content performs the best, you’ll be able to narrow your focus on what works better because what works is different from niche to niche.
Find your style, find your voice and write.
Step 3 Monetize!
Now that you have LOTS of quality content you need to monetize your blog. Apply for an Adsense account or any of the many advertising networks I listed above. If you don’t want to scroll up here’s the list again.
List of Ad Networks
Start with these. Be careful though! Don’t just throw a bunch of ads on your site. Some ad networks have policies that don’t allow you to place adds from other networks on your site. Like Adsense for example.
Add Affiliate Links
You can add affiliate links from Amazon and Clickbank if you want, but I would advice against it in the beginning because it looks tacky on a new blog.
Monetize with advertising. Sell direct ads on your blog too. You can sell display advertising on a PPC (pay per click), PPI (pay per impression), or do it how I did by selling a monthly ad or sponsored post.
This only works if you have TRAFFIC!
You can’t sell direct/display ads on your site without traffic. You need traffic to sell.
This is why you’re reading this post right now. To build a blog and drive traffic to you blog, organically.
Next up…let’s talk about how to drive traffic to your blog.
Step 4 Drive Traffic with Email and Social Media
Unless you have money to spend on advertising then most likely when you’re first starting out you’ll need to use social media and your email list to drive traffic.
If you can, partner with social media influencers in exchange for a share of your blog post links. This is a great way to drive traffic to your blog. Just target the right audience, stay relevant and within the same niche.
Build your email list and email them regularly. Stay in constant contact with them. Build a relationship, get on a first name basis with your email subscribers. As you’re doing this you will build rapport and later, if you decide to sell digital products or services or memberships they will be more likely to join because you already have that relationship built with them.
Step 5 Create More Quality SEO Content
It comes full circle back to quality content and that means higher rank in the search engines.
SEO is about driving long term traffic. There’s short-term and long-term traffic.
WARNING: Social media is for short term traffic. The traffic from social media is usually lower quality traffic and will increase your bounce rate (which can hurt you in the search engines). Be careful with using social media to drive traffic to you blog so you don’t inadvertently hurt your SEO rank.
I’m always amazed at all the gimmicky BS that some other bloggers (who don’t deserve the “Blogger” title) put out there trying to “teach” people how to blog when they themselves have never really been able to make a living blogging.
How’s that work exactly? Are they lying? Are they “faking it till they make it“.
To me they’re fake and they’re not worth listening to.
Not to “toot my own horn“, as they say.
I’m the real deal. I know WTF I’m talking about. I’m not going to BS you.
You can either listen to the wannabes out there or you can listen to someone who walks the walk.
I’ve done it. I do it. It’s what I do.
Become a professional blogger by listening to professional bloggers
I’m a professional blogger. If you want to be a professional blogger…
Listen to me. Listen to what I have to say. I won’t steer you wrong. I speak from 20+ years of SEO experience and working for multi-million dollar companies.
I’ve built and sold multiple successful businesses and blogs and if you read my blog regularly I will, like share comment and participate, I will teach you how to do it too.
This is about making a long term passive income blogging.
Do it! Don’t just talk about it.
If you have any questions about how to make a passive income blogging I’m here for you. I will answer your questions and give you advice and tips on SEO as well. Send me an email and I’ll contact you back as soon as possible. Also…Please, if you find value in this post and enjoyed the information, please consider sharing it with your friends and colleagues. Thanks!
BTW…if you’re curious, this blog post is just over 4000 words and it took me 2 days to write, proof, edit and publish it. It’s optimized for Google and it’s got all the right stuff that makes a good blog post with useful problem solving educational and entertaining information. Feel free to analyze it. I’m sure people will find mistakes, grammatical errors and other insignificant things that don’t really matter in the long run. Mark your calendars. This post will be in the top 10, first page of Google within 90 days. If you’re reading this AFTER that date, then you’ll know I either did it, or didn’t. Either way, you’re still reading it, and that’s all that matters. Traffic. It’s all about the numbers.