Easy SEO tips that help you rank in Google! This is how to get your website listed on the first page, in the top 10 in Google. Nearly 20 years on the internet building websites and blogs and I’ve learned a few easy tricks to getting listed in the search engines, gaining rank, achieving TOP 10 status and keeping it in any industry or niche market.
I’ve had many sites listed in the top of all major search engines and never once did I ever have to pay money to do it. I learned through trial and error and experimentation over 2 decades since the mid 90’s. I also learned that Google Analytics is your best friend! Keep that in mind. Study your website traffic metrics and stats and watch your search engine rankings like a hawk.
Keep an eye out for opportunities to update and change what’s not working. Don’t be afraid to make changes, and be patient when you do make changes because it takes a while for search engines to re-spider (crawl) your site before those changes will be visible in public search.
There is always one question my clients always ask me regarding search engine optimization:
“How do I get my site listed in the top 10 on Google, Yahoo, Bing, etc?”
The answer is always the same. Work! Work at it, work hard, and work smart. It takes a long time and a lot of work to get ranked high consistently. You can get indexed fast, but even that can be damaging if your website is not ready.
Be sure you’re ready, be sure your site is ready, and if so, then go ahead and read these tips and apply them to your site.
Here’s some quick and easy SEO tips to help you get your site listed in the king of all search engines. Google ROCKS!
Niche It! – Pick a niche topic for your blog and stick with it
Don’t be general or broad. Don’t write about “Technology” write about “New Blue Widget Technology”. Be specific to your market niche. If you like windsurfing, hang-gliding, reading, camping, hiking, photography, new technology, investment, cars, motorcycles, or pink elephants, write about it. Pick your niche wisely.
“Content is King” – Create lots of quality content
Maybe this should be the #1 tip, but without actually picking a niche market first you won’t have anything to write about. CREATE QUALITY CONTENT! Lots of it, be specific in your writing. Write from an “educational” point of view. Never ever copy content from another website! It’s against the law, plus Google will penalize you for duplicate content.
Top 5 Keywords! – Concentrate your efforts on the TOP 5 keywords within your niche
Write about those 5 keywords a lot. Don’t get too broad in scope or you’ll wander off-topic in your website or blog. This effects search engine ranking greatly. If you’re too broad, you’ll fall in the rankings because there’s more competition in the broader market. There’s a ratios of content that Google and other search engines look at. Being too broad in scope will usually diminish your popularity with the search engines unless you have massive amounts of fresh quality cornerstone content. Read this article on Yoast titled “What is cornerstone content?”
Fresh Content! – Post often to your blog or website.
Write for your blog everyday. Write something, even if it’s short. If you know you’re going to be away on vacation, or are going to be away from your computer for a prolonged period of time, write some posts ahead of time, and post them via email from your mobile device.
Write “How To’s” & DIY – Write lots of informative “how to“ articles
Blogging about how-to type content is a sure fire way to get noticed by people and the search engines. This is a two edged sword. You have to know what you’re talking about or people won’t come back to your site.
Write about what you know!
Good quality content speaks to the reader, and empathizes intrigues and entertains. Bad content turns off the reader AND the search engines. Think about this for a second. When you type into a word processing program on your computer, you have spell check right? There’s also a grammar algorithm that checks if you’re writing properly and using words in their proper context within sentences. Well, don’t you think the programmers who write Google’s, Yahoo’s, and Bing’s algorithms have thought of this?
Never Post Duplicate Content – Don’t post content from another site.
This is the general rule in SEO, and ranking your site high in the search engines depends in part on not posting duplicate content. There are exceptions to this rule however. When one is posting comments, or excerpts from other sites as references to points being made within your own post.
Build Backlinks – Having a good backlink strategy is also a two edged sword.
Google ranks sites partly on the relevance of backlinks. In other words, if you have high ranking sites linking to your blog you’ll get more “points” or PR (Page Rank) with Google and other search engines. If you have low PR backlinks linking to your blog, you might be hurting yourself. It’s guilt by association. It’s better to have a few popular and high PR websites linking back to you, than lots of low PR sites.
META is DEAD! Kind of! I can’t write about SEO without addressing META tags
META has been overused, over hyped, and totally misused and abused. Forget about keyword META tag. It’s dead! It doesn’t help much at all, or more likely it may even hurt your site. Throw in a few keywords and leave it alone (don’t leave it blank). Instead concentrate on the two tags that actually might provide your site with at least a few points when it comes to search engine ranking. Those are the <TITLE> and <META name=”description” content> or DESCRIPTION tag. The TITLE tag is your search engine listing TITLE LINK, and your DESCRIPTION tag is the brief Summary listed below your listing on the SERP pages (Search Engine Results Page). Googlebot spiders/crawls the page to find out what’s on it, and it will generate a dynamic Title Link and Summary. Having good title and description tags is important, but it’s not everything, and nowadays, it’s not going to be the only thing to rank you high. There’s a lot more to it. Having said that, it doesn;t mean it’s not important. Meta might be dead, but the Title and Description is still by far on of the most important parts to getting ranked.
HOT Keyword Links! – Create LOTS of keyword links within your site.
Link from your targeted niche market articles keywords, to other related posts on your blog. These are called “Anchor Text” by Google, and are merely keyword links to relevant content within your own site. For example, if your site is aboutmountain biking, you’d probably want a link from your “mountain biking in Arizona” to your “safe mountain biking article” you wrote previously. It’s related content, relevant to the article, and Googlebot loves to eat links for breakfast!
Bold your site’s niche keyword and keyword phrase text and links. It provides readers with key points within your articles, and gives the search engine spiders food to munch on.
Use italic text on keywords and keyword phrases. It provides emphasis on certain words and tells people and search engine bots what your article is about, more importantly it emphasizes key phrases with your content.
Use block quotes and in-line quotes within your niche market articles and content. This provides even more emphasis on content pages, and niche relevance. Don’t overdo the quote thing though. People HATE “air quotes“
Wikipedia-ize Your Content
Everyone who has ever been on the internet for any amount of time uses, or has used Wikipedia. It is by far the most informational rich website on the web. Type in ANY keyword term in Google or ANY major search engine and most times Wikipedia is #1 or if not, it’s in the Top 5. Rarely is Wikipedia ever not on the first page of SERP‘s. The point being, that if you emulate Wikipedia’s method of displaying content within your own blog and website you’ll not only increase your ranking in ALL major search engines, but in turn you’ll grow your business, increase sales, and increase your website or blog’s popularity, because you’re offering your readers something real to chew on and consume. Knowledge and information!
BONUS SEO TIPS
Make Your Blog SCREAMING FAST!
Optimize your blog for speed. Minify all content including your scripts, CSS, and consolidate individual fils into one file. Use GZIP compression for your site files, images, PDFs, etc. Anything that can slow your site down will hurt you in search engine ranking.
Google will penalize you for having a slow website. If your site is slow people will click away before the page is even finished loading. Google will notice (because you have Google Analytics installed on your site) if someone clicks off your website within a few seconds after clicking a link to your site.
Google’s search/analytics algorithm will interpret that to mean there’s no good content on your site (even if there’s awesome content). It won’t matter much if your whole site is full of great quality content if 90% of your site visitors leave your page before the page even finishes loading.
Also…respect your blog reader’s time. Optimize your site so it loads fast, then when your readers go to your blog they get what they clicked for. You’re not just writing for Google, you’re writing for people and people tend to be lazy and they want a quick fix. If you delay the content they will go elsewhere and Google will notice and penalize you for it.
Or “external links“. These are anchor text links that link back to you website from other websites. Hopefully the websites that link to you have a high Domain Authority and/or Page Authority. You can’t control all of your external links, but you can build your backlinks by guest blogging for other websites and blogs in your niche. This might seem counterintuitive to building your content on your blog but it will help in the long run.NOTE: Guest blogging is the SLOW way to build backlinks to your blog.
Learn more about SEO, blog design, search engine ranking, and get your own blog or website ranked higher in the search engines. contact me for information on how I can help you.
Updated 2019 Edition
by Eric Wichman